About Us

GT World is a Germany-based cosmetics and beauty products trading company for all skin tones and hair textures, especially, afro beauty products. Having been in the market since 1985, we became Europe’s leading Afro-American Beauty Supplier, with stores in Belgium, Paris, and all over Germany.

From makeup, hair and skincare products, wigs, or extensions, whether real or synthetic hair… We offer all things beauty related! So whatever you’re looking for, you will find it at GT-World of Beauty. And something we pride ourselves on is that as a general rule, orders made through online shopping are delivered to our customers on the following working day from the day the order is made.

If you are a salon owner, store owner, or if the products you want are for your personal use, we would love to help and offer the products you desire from our vast selections and deals. Contact us at info@gtworld.fr, we would love to have a chat with you about it.


Our Story

We have always believed in diversity and praising one’s beauty since 1985, that’s why - we - in GT are providing you with all the coveted Afro-American products from Haircare to Skincare


Our Vision

A market that is abundant with ethno-cosmetics, where ethnic beauty products are available for all.


Our Mission

Do our part as an afro shop in providing you - our customers - with all the desired miscellaneous beauty products for all hair and skin types.


Get to know our timeline!

1985 GT was foundedgirmaiTeclai owner
Based in Frankfurt am Main, Our founder Girmai Teclai started a cosmetics retail shop under the name GT-World of Beauty.

1986 The road to import
GT-World started importing cosmetic products from Europe and started wholesaling all sorts of European products.

1988 Expansion
GT-World of Beauty expands business territory and gets exclusive distribution rights for Germany and Europe from many suppliers and big names overseas!
Here are a few of our most important partners for our Afro products: LUSTER, DAX, CARSON, SOFT SHEEN, PROLINE, JOHNSONS.

1989 Conversion to Ltd.
Sales increase required conversion to being a Limited Company, and so it happened!

1990 Focus shift to imports and exports
We shifted our business focus to imports and exports of exclusive, international brands in the cosmetics industry, especially Afro products.

1990 The Berlin store
We establish our beloved Berlin branch

1993 The Nuremberg store
You guessed it, that is the Nuremberg branch’s opening

1996 The Stuttgart store
Yet another branch’s opening: The Stuttgart store.

2000 New HQ on the way
We started the construction of the new company headquarters in Gelnhausen.
The new building is characterized by a large showroom and a generously dimensioned warehouse.

2001 GT has a new home
In the spring of 2001, GT finally moved to the new premises which assisted us in offering an even better and faster service.

2002 Hiring Spree
GT World employs over 30 people at four locations.


2004 Big year!
Website relaunch and Brussels branch.
The digital world was kicking in, and we gladly adapted, online shopping at GT became available.
In November of that year, we opened up a new store in Brussels.


2008 Introduction to Profix Organics
Profix Organics, our new, exclusive care range especially for dark-skinned people of color, is introduced to the market.
Profix Organics offers a large selection of cosmetic products for personal hair care as well as the treatment of hairpieces and wigs. Each product from the Profix Organics collection is perfectly matched and complement each others’ effect.


2009 Storage Expansion
The existing storage area is expanded to more than double!
2010 Another big year: Antwerp branch and moving in March, the Antwerp branch opens.
In September, GT Frankfurt moved into larger rooms at the main train station.


2011 First in-house exhibition
Trade Show: The first in-house exhibition for Afro-American cosmetics in Germany takes place at GT World in Gelnhausen. Over 30 exhibitors from the USA and Europe showcase their products to our customers.

2012 The Anderlecht store
Opening of the GT branch in Anderlecht in June.

2013 Now in Liège, Belgium.
We opened up our first store in Liège

2014 The Paris store
In March, We celebrated the first French GT World in Paris!


2018 Webshop relaunch
To stay ahead, we relaunched our webshop! Better online shopping experience.